1. Discovery and Analysis Determining Relevance and Providing Insight

In this stage we will define and identify market opportunities associated with the business we will discern the essence of a brand by placing it in a business context, determining its priority audiences, uncovering key insights with targets, analyzing peers and best practices, plotting the customer's journey, assessing existing brand equity, and evaluating the brand's competitive strengths and opportunities.

2. Articulating the Brand Vision Defining Differentiation and Planning Action

Clear, consistent communication of a brand's character is fundamental to its ability to build an enduring relationship with its audience.

Using information gathered in the Discovery and Analysis step, we formulate the brand success scenario or Brand Vision. This defines what we believe the brand can achieve in the world. We then condense the Vision into a relevant, unique and concise brand promise.

Then we define the brand's core essence articulated through a differentiating own able idea. It is a true insight into a brand's distinctiveness that transcends day-to-day marketing communications, differentiates it from its competitors and drives and unites all forms of brand expression.

Once we have established the Brand Driver, we can develop an action plan to bring it to life through brand expression, initiatives, extensions and communications. Identifying the applications that are the most essential in expressing the brand, or Power Apps®, allows us to begin focusing our creative approach.

 
3. Concept and Execution Delivering Creative and Ensuring Performance

With the Brand principle in hand, providing specific strategic direction, we will begin creative exploration. This might begin with naming or creating a core identity, refreshing a package or environment, but ultimately leads to broad visual representation through establishment of an overall brand style.

Partnering with clients, we help maintain a disciplined delivery of the brand promise across an organization, ensuring its success. Through events, communication and training, we inspire employees to be brand champions internally as well as externally. This is an integral part of a brand's success in the marketplace.

4. Tracking Measuring Results and Looking Forward

The test of a brand is how it performs in the marketplace. We understand that a brand must grow with time. Consistent branding does not preclude change. Indeed, it embraces it... provided its underpinnings are logical, customer-driven and fundamentally authentic to the core strengths of the brand. In this stage we will ensure visual, verbal and cultural brand elements evolve with business goals and core principles with balance through market adaptability.

To connect Akiva Sat Narayan
PH 415 678 0111 E Mail: akivab@earthlink.net.

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